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Copyright 2016 Sane Seven All Rights Reserved

The North West Fashion Festival 2016

With North West Fashion Festival only a few weeks away, it’s nice to remember this fashion photo shoot that we created several months ago.

We can finally share the photos that had to be kept under wraps until the promotion of the festival started. They look absolutely great on the festival’s official website and the posters.

We can’t wait to visit the festival on 22nd October in Liverpool St. George’s Hall.

North West Fashion Festival 2016

North West Fashion Festival 2016 website home page

North West Fashion Festival 2016 website screenshots

North West Fashion Festival 2016 website screenshot

North West Fashion Festival 2016 website screenshots

North West Fashion Festival 2016 website gallery screenshot

North West Fashion Festival 2016 website screenshots

North West Fashion Festival 2016 website contact us screenshot

And this is how it all happened:


S/S 2016 Fashion Shoot with Rare London

Photographic production for Spring/Summer campaign for Rare London.

This is a little taster from the sizzling hot collection worn by a sizzling hot model, shot in the Palm House Sefton Park.

Rare London S/S 2016 fashion photo shoot

Rare London S/S 2016 fashion photo shoot

Rare London S/S 2016 fashion photo shoot

Rare London S/S 2016 fashion photo shoot

Rare London S/S 2016 fashion photo shoot

Rare London S/S 2016 fashion photo shoot

Rare London S/S 2016 fashion photo shoot

Rare London S/S 2016 fashion photo shoot

Rare London S/S 2016 fashion photo shoot

Rare London S/S 2016 fashion photo shoot

Rare London S/S 2016 fashion photo shoot

Rare London S/S 2016 fashion photo shoot

 


Vogue Ball 2016

Once again, we had the pleasure of working with Darren Suarez, the artistic director of House of Suarez, on a very cool poster for the Vogue Ball Iconic Ball 2016.

Vogue Ball poster 2016 (Iconic Ball)

Vogue Ball poster 2016 (Iconic Ball)

The process was as messy as the first poster shot for them last year but it was totally worth it. We have managed to capture a few moments from the photo shoot and the the result is posted below.

We can’t wait to see them perform next week. It’s going to be quite a show once again.

 


Lexus RC and Lexus GS test drive

Recently, I had the pleasure of testing two new Lexus models (RC and GS) in Mallorca. It doesn’t sound like a big deal but the trip got me thinking about advertising. To be more precise, the trip considerably changed the way I look at cars. I feel a great respect for Lexus but it’s not because I saw some brilliant advert or because they organised a private jet, 5* hotel and an eventful afternoon driving their new cars – because really, they are all just marketing tools to sell cars, aren’t they? At least that’s what I thought until I met Thomas Rosselle, a passionate and friendly French brand manager at Lexus UK who really gave me new insights into how the company priorities customers to ensure the best possible experience.

Blue Lexus GS by Sane Seven
Blue Lexus GS by Sane Seven

We all know that the main purpose of any business is to make money. It’s difficult to shake that thought regardless of how smart advertising campaigns might be – at the end of the day, it’s all about stock exchange rate. It’s in the very definition of a word ‘company’ – a commercial business. A commercial business is not a person that is capable of feeling or showing care, so why would I look at an advert and be persuaded by anything other than what I can see or test – specifications of the car, its design, colour, interior, and the price of it all compared to everything else existing out there?

Lexus GS Test for MR H

Lexus GS Test for MR H

I guess the answer is pretty simple. A passionate designer will only care about designing the best piece of interior hoping that the users will appreciate it more than they appreciate the work of their competitor. A good engineer will always be devastated seeing his precious creation parked on hard shoulder with hazards lights on. I know that because it’s the reason why I do what I do. Thus a car is a sum of each individual’s effort to create something that will impress the end user making all that effort worthwhile. I sit in the new Lexus RC and I like its beautiful interior. I like its ignition button, automatic gearbox, the way it sounds. And I know that I have that feeling not because somebody is trying to trick me into buying it but because a group of passionate individuals who designed the car succeeded at making me feel special. For a brief moment I think that this is what Lexus is – real people caring how I feel about their creation just like I care how others feel about my creations. How to retain that personal touch in advertising is a whole different story. I close the door, get back on a plane and fly back home. Lexus RC is ‘the world’s first luxury coupe powered by a full hybrid drivetrain’. I don’t really know what that means but I will remember something else about it. After all, people might not remember what you said to them, but they will always remember how you made them feel.

Red Lexus RC by Sane Seven
Red Lexus RC by Sane Seven

Special thanks to Lee Joseph and his brilliant magazine MR H for making the trip possible.


Whitechapel – Social Campaign

Sane Seven has teamed up with leading Liverpool-based homeless charity The Whitechapel Centre, as part of a social campaign which will challenge people’s misconceptions of homelessness.

With the help from Grace Woods and Jocelyn Miller of Liverpool’s The Make Up Artist studio, the advertising photography company has developed a series of hard-hitting images to make viewers reflect on what they know about homelessness.

The four images feature actors portraying a different affluent profession, such as a chef, florist and nurse, with a caption unveiling a hidden or unexpected problem that caused them to become homeless. These images will be released one by one throughout December.

advertising photography social campaign for Whitechapel

The message behind the campaign is that homelessness is not a choice that people make, it is often caused by a series of events out with their control – and even more shockingly it could happen to just about anyone.

The Whitechapel Centre supports thousands of people in need across Merseyside every year. The number of people they help in the region has increased by 42% over the last four years. As well as offering shelter, blankets, food and warmth, it also offers guidance and advice to those who are on the verge of losing it all.

Marius Janciauskas, Director of Sane Seven, said: “We felt it was necessary to voice such a huge social issue the best way we could – through the powerful language of visuals.

The aim for this campaign was to create images to reinforce the key message which is that homelessness can happen to anyone at any point in their lives. We are so sucked in to our own worlds that we don’t notice what’s happening around us anymore and if we do, sadly enough most of us chose to ignore it. Could you imagine having nothing and being treated as a nobody?

Sane Seven advertising photography social campaign for Whitechapel

“Initially we talked about producing a positive campaign but then everything started to lean towards a more hard-hitting approach (showing what could happen rather than how things can get better).

“I think one problem with a positive campaign is that it might make people think that success stories reflect the reverse in trend and that their attention is not required. It will be interesting to see if these images capture people’s attention making them re-think what they know about homelessness”

Nurses, chefs, florists, hairdressers, the list goes on – no profession is immune to what life can throw at people and it’s important not to succumb to the stereotypes that can drive one’s false perception of homelessness.

The pictures will be used on the Whitechapel Centre website and social media channels as well as the press.

We often hear “Too lazy to work” or “only begging for money to feed the addiction” – the society is quick to jump to stereotypes when they see the increasing number of rough sleepers.

Sane Seven social campaign for whitechapel homeless charity florist

“The statistics reveal that family breakdowns is the biggest cause of homelessness followed by addictions, unemployment and debt, mental health problems and other reasons” – said Ruth McCaughley, head of fundraising at The Whitechapel Centre.

“Sane Seven has perfectly captured this in their pictures and we are very pleased with the end result. We hope that the images will help raise as much awareness of the issue surrounding homelessness and encourage support for the work we do within Liverpool to help those in need of support.”

The not-for-profit campaign has been supported by Brian Shortall, Martin Dimitrov, Kevin Welsh and Charlotte Cumming who kindly gave their time to become the faces within the images. The talented Grace Woods and Jocelyn Miller from The Make Up Artist studio provided gratis photographic make-up.  A nurse Val Colvin and the owner of Amalia Italian restaurant Miguel Queipo have contributed by donating nurse’s and chef’s uniforms.

Social campaign for Whitechapel to raise awareness about homelesness

Social campaign for Whitechapel to raise awareness about homelesness

Local businesses, such as Tricia Hogan from the Ropewalks GP, Peter and Fiona Sloan of Cook Street Coffee, Hazel Ellis of Blossoms Liverpool and Nick Bellinger of Zero Four Hairdressing, have also shown their support offering free location spaces for the shoots.

For more information on donating to or volunteering at The Whitechapel Centre and their Christmas Appeal visit http://www.whitechapelcentre.co.uk/christmas-2015.html


Rare London S/S 16 Shoot

A boutique women’s fashion brand Rare London have appointed Sane Seven to shoot their exclusive collection for Spring/Summer 2016. Rare’s style is influenced by catwalks and celebrities, creating on-trend chic looks, we couldn’t wait to get our hands on this exciting project!

After the process of organising and planning the location, model, hair and make up the team was ready to start the show! The photo shoot took place at one of our absolute favourite spots in the city – the luxury private dining penthouse at Panoramic 34 on the 38th floor of the 40-storey tall West Tower Skyscraper. On the day of the shoot the building was surrounded by a thick white fog which made all the spectacular view of the city disappear but by no means that ruined the images! The mysterious mist turned out to be a great asset to the shoot.

Senior Designer Natalie Taylor and Heather Ledson from Rare London had thoroughly planned and prepped 8 different looks – from relaxed playful daytime oriented  to more glam evening wear, they both a great job at making sure all the outfits were whatever they call it.. ‘on fleek’? You get the idea! ☺ Hair Stylist Katie Marlew from Envi Hair worked her talent and created effortless looks to go with the outfits. It was then up to Senior Make-up Artist, Grace Woods from The Makeup Artist  (http://www.themuastudio.uk/) to create fun and flawless party looks. Both were amazing to work with and their talent was highly appreciated on set.

Our model for the day, Marcela Vivan was a real stunner and amazing to work with, she made modeling look easy! Marcela without a doubt deserves a massive thank you for just being able to step out onto the balcony in such cold temperatures and still look amazing and act so professional!

We would like to send a warm Thank You to Cathy Frost, the owner of the Private Dining Penthouse Suite ar Panormaic 34 for kindly allowing us to use this incredible location, and ,of course, to our lovely assistants Blue Berry and Jake Jervis who offered their assistance throughout the day!

Make sure you keep up with the latest trends and cop the hottest pieces at http://www.rarelondon.com/

Rare London SS/16 fashion photo shoot by Sane Seven

Rare London SS/16 fashion photo shoot by Sane Seven

Rare London SS/16 fashion photo shoot by Sane Seven

Rare London SS/16 fashion photo shoot by Sane Seven

Rare London SS/16 fashion photo shoot by Sane Seven

Rare London SS/16 fashion photo shoot by Sane Seven

Rare London SS/16 fashion photo shoot by Sane Seven

Thanks to our MD/camera expert Marius you are able to have a sneak peak of the shoot below:

Au rovoir!


Improvised Fashion Photo Shoot

So we are Sane Seven! But what do we do when we don’t work on commercial projects? We obviously work on non commercial projects:). We’ve been super busy recently working on some really exciting projects, so we decided to get some rest and take a day off with our friends creatives Callam Warrington and Grace Woods. The result – improvised fashion photo shoot.

The aim for the collaboration was to create a set of beautiful images that showcased the creative flair of all involved. We were lucky enough to have Grace Woods on set; Grace is a co-owner and resident make-up artist at the Make-up Artist Studio in Liverpool. It’s impossible to describe what Grace can do when her talent is unleashed. You’ll just have to see it for yourself.

It was also true privilege to work with Callam. In addition to being an absolutely lovely guy, (who also happens to make the most delicious ham sandwiches – thank you Callam) Callam is a hairdressing guru who was a major figure at Vidal Sassoon from 1991-2006, being appointed as creative director in Leeds, South Molten Street and then the Advanced Academy. He has been a signature stylist at countless fashion weeks working on collections by designers such as Jil Sander and Hermes to name a few, and when you think his CV couldn’t get any more impressive… his incredible talent has made him a celebrity favourite working with the likes of Mischa Barton, Amy Winehouse and Thandie Newton.

We were working with a collection of Phillip Armstrong dresses that were exclusively designed for “The Very Big Catwalk”; the dresses are decadent pieces that ooze luxury. The pattern and shape is reminiscent of the Georgian era but with the Phillip Armstrong revitalised flair…which so happened to fit our location perfectly. The vibe for the shoot was “end of the world chic” so having the mixture of Graces’ make-up skills, Callam’s hair genius, the Phillip Armstrong dresses and the location was a killer combination.

To top it all off we had a beautiful model to bring our vision to life, Ivy from Nemesis Models Manchester. She was a complete natural, whose presence on set was uplifting. She had a smile of her face throughout the day, even when she was shivering – a true professional.

We had four looks to shoot in a short time frame but the team worked well together to ensure a completely smooth day. We are so proud of the final images, and this is why we love our job.

If you want to see how the day looked through our very own Marius’ eye, then do sit back and enjoy the video below. You can also follow our Youtube channel which is constantly updated with exciting new videos! Be sure to like, subscribe, share, and shout from the rooftops about our videos…whatever takes your fancy.

Sane Seven

Sane Seven

Sane Seven

Sane Seven

Sane Seven