Case Study: Ministry Of Defence


This project redefined perceptions of women in the Ministry of Defence (MoD) by showcasing dual portraits—highlighting both their professional roles and personal identities.

By featuring high-ranking women like General Dame Sharon Patricia Moffat Nesmith, Vice Chief of the Defence Staff, alongside rising talent, the campaign successfully challenged stereotypes and opened up important discussions about gender diversity, encouraging a shift in internal culture.

This approach serves as a model for industries aiming to promote inclusivity and change perceptions from within.

Celebrating Women Leaders in WACL: A Captivating Photoshoot with a Powerful Message

Step into a world where influential women leaders converge, making a statement about gender representation in the advertising and communications industry. The remarkable photographer, Sane Seven, brings to life a captivating photoshoot that showcases eight distinguished WACL women leaders in an intriguing portrait set against a backdrop reminiscent of dynamic entertainment television. This exceptional image not only highlights their achievements but also raises awareness about the scarcity of women CEOs in this field. Welcome to the world behind the lens, where creativity meets advocacy.

Celebrating Strength and Empowerment: Sane Seven Captures the 5th Series of 20 Women in Data and Tech

For several years now, the annual Twenty in Data and Technology showcase has captivated the industry, honouring the extraordinary accomplishments of women in this dynamic field. This eagerly awaited event serves as a gathering for trailblazing, inspirational, and dedicated women who selflessly dedicate their time to advocate for and empower others at all career stages. As an integral part of Women in Data from its inception, Sane Seven has masterfully captured the essence of these exceptional women. In this blog post, we delve into the unique challenges faced by women in the male-dominated data industry, highlighting the critical significance of showcasing successful role models. Moreover, we explore how this groundbreaking project defies stereotypes by presenting women as modern, empowered individuals, transcending the conventional corporate look and illuminating the importance of this progressive approach.

The Power Within: Sane Seven’s Exceptional Capture of Penny Mordaunt, Leader of the House of Commons

In the world of politics, women often find themselves under immense media pressure, scrutinised for their appearance and judged through a different lens compared to their male counterparts. But amidst these challenges, there are talented photographers like Sane Seven who excel at capturing the essence and strength of women in politics. Recently, Sane Seven had the incredible opportunity to photograph Penny Mordaunt, the Leader of the House of Commons, for The Sunday Times cover. In a series of portraits, Sane Seven skilfully showcased Penny’s resilience, grace, and indomitable spirit, highlighting the importance of capturing women politicians in a way that defies stereotypes and showcases their true character.