I’m thrilled to introduce our #PrimeTime campaign, a collaboration with The Female Lead that’s all about a simple but powerful idea: our value as people, especially as women, isn’t tied to how old we are.

As a portrait photographer, I’ve met so many women who feel pressured to always look young. This is a wake-up call for all of us who’ve ever felt a twinge of worry about hitting the big 4-0 and beyond.