I’m thrilled to introduce our #PrimeTime campaign, a collaboration with The Female Lead that’s all about a simple but powerful idea: our value as people, especially as women, isn’t tied to how old we are.
As a portrait photographer, I’ve met so many women who feel pressured to always look young. This is a wake-up call for all of us who’ve ever felt a twinge of worry about hitting the big 4-0 and beyond.
This project redefined perceptions of women in the Ministry of Defence (MoD) by showcasing dual portraits—highlighting both their professional roles and personal identities.
By featuring high-ranking women like General Dame Sharon Patricia Moffat Nesmith, Vice Chief of the Defence Staff, alongside rising talent, the campaign successfully challenged stereotypes and opened up important discussions about gender diversity, encouraging a shift in internal culture.
This approach serves as a model for industries aiming to promote inclusivity and change perceptions from within.
Step into a world where influential women leaders converge, making a statement about gender representation in the advertising and communications industry. The remarkable photographer, Sane Seven, brings to life a captivating photoshoot that showcases eight distinguished WACL women leaders in an intriguing portrait set against a backdrop reminiscent of dynamic entertainment television. This exceptional image not only highlights their achievements but also raises awareness about the scarcity of women CEOs in this field. Welcome to the world behind the lens, where creativity meets advocacy.
In the world of politics, women often find themselves under immense media pressure, scrutinised for their appearance and judged through a different lens compared to their male counterparts. But amidst these challenges, there are talented photographers like Sane Seven who excel at capturing the essence and strength of women in politics. Recently, Sane Seven had the incredible opportunity to photograph Penny Mordaunt, the Leader of the House of Commons, for The Sunday Times cover. In a series of portraits, Sane Seven skilfully showcased Penny’s resilience, grace, and indomitable spirit, highlighting the importance of capturing women politicians in a way that defies stereotypes and showcases their true character.