Aintree Grand National

We partnered with The Jockey Club to bring their “The World Is Watching” campaign to life for the Randox Health Grand National. Instead of the obvious horse visuals, we flipped the script and built a set entirely from vintage TVs – turning the concept of ‘watching’ into something bold and unexpected.

The result? A fashion-led, high-impact shoot that introduced ambassadors Katie Walsh, Sam Quek, and Laura Wright without a horse in sight – and no one missed them.