Your Sofa. Your Rules. Sane Seven produced and shot this playful concept to help Hutch Sofa launch their new sofa in-a-box brand online. Commissioned by the branding agency Eleven, Sane Seven created the content for the brand’s website, social channels and ad campaigns. The end result snatched the advertising category winner of the year award in London Photography Awards 2022.

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New York and London Photography Prize Winner 2021/2022

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