Sane Seven were commissioned to create a series of conceptual portraits of Lewis Bailey for Lewis Bailey Fitness campaign. The series named ‘Life, death and rebirth’ explores the cycle that people go through in their fitness routine when their motivation and high energy (life) are replaced by struggle and doubt (death) but eventually culminate in the rebirth of the fitness spirit and the emergence of the desired results. The images in this campaign are unretouched to promote healthy body image.

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