Sane Seven teamed up with Underexposed to develop and execute a creative new concept for Simba mattress brand. In line with our quest for more noticeable ad campaigns, we proposed a fun and engaging visual storytelling approach, where the features of the mattress were expressed as perfectly designed for people with different sleeping patterns. This creative collaboration has won Sane Seven an international photography award and a high commended Design Week accolade for Underexposed agency.

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