No. 34 · Projects
Prime Time
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What if 40 is where a woman’s prime begins? That was the idea behind PrimeTime, made with The Female Lead, the non-profit Edwina Dunn founded to bring women’s stories to millions. Forty women aged 40 to 89 sat for Sane Seven, among them entrepreneurs launching new ventures and artists taking up new passions. Every portrait was left unretouched, with no filters.
The message was simple: a woman’s worth has nothing to do with youth or beauty, and her prime can come in any decade. The oldest sitter, Gloria Dominguez, was 89. She put it in five words: “Our age is our power.