Sane Seven teamed up with Underexposed to help launch Waldo contact lens brand with a fun campaign Get Ready To See Happiness. The campaign invited a group of real people (non-models) from different cultures and backgrounds asking them to share a moment of happiness with us to help us capture how happiness looks in people’s eyes.

Sane Seven worked with The Jockey Club to create a fashion-themed concept to capture The World Is Watching slogan used by the Randox Health Grand National to reveal 3 stunning ambassadors Katie Walsh, Sam Quek and Laura Wright. To avoid the traditional cliché of using horses we proposed instead to express the concept of ‘watching’ through the use of a set made of TVs.