Inside The Boy’s Club

A short film and portrait project confronting one of Britain’s most hidden problems.

Over 150 000 boys will be sexually  abused in the UK this year. It takes over 20 year for men to speak up about it.

Sane Seven studio created a series of powerful one minute films and portraits in which four male survivors speak openly about the sexual abuse they experienced as boys, the silence that followed, and the healing that begins when men are finally heard.

Envisioned by our creative strategist Dr. Marius Janciauskas and supported by forensic psychologist Dr Naomi Murphy, the project tackled the unwritten rules of British masculinity that keep boys quiet for decades. The films addressed the cost of silence, the impact on adult mental health, and the growing need for safe spaces where men can speak without shame.

Launched on International Men’s Day, the campaign reached national audiences and sparked public debate about the scale of abuse and the urgency of listening to male survivors.

Massive thanks to Rafael Viola Andy Woodward Tobi Tarquin and Daniel for their trust in telling their stories, Dr Naomi Murphy for supporting the campaign, Kristina Pavlovic for the make up and hair.

#PrimeTime: Here’s to the best years over 40

I’m thrilled to introduce our #PrimeTime campaign, a collaboration with The Female Lead that’s all about a simple but powerful idea: our value as people, especially as women, isn’t tied to how old we are.

As a portrait photographer, I’ve met so many women who feel pressured to always look young. This is a wake-up call for all of us who’ve ever felt a twinge of worry about hitting the big 4-0 and beyond.

A Case Study: Amazon

Amazon’s apprenticeship program needed a campaign that went beyond traditional recruitment approaches, something that would set it apart in a crowded field. The goal was to capture the diversity and uniqueness of the apprentices in a way that felt modern, personal, and reflective of Amazon’s innovative culture.

A Portrait: My Unforgettable Day with Naomi Klein

Hello, lovely readers! Fasten your seatbelts; I’m about to take you on a journey – the day Naomi Klein – yes, the Naomi Klein, queen of sharp words and sharper insights – stepped into my world (and my slightly cramped studio).