This project redefined perceptions of women in the Ministry of Defence (MoD) by showcasing dual portraits—highlighting both their professional roles and personal identities.

By featuring high-ranking women like General Dame Sharon Patricia Moffat Nesmith, Vice Chief of the Defence Staff, alongside rising talent, the campaign successfully challenged stereotypes and opened up important discussions about gender diversity, encouraging a shift in internal culture.

This approach serves as a model for industries aiming to promote inclusivity and change perceptions from within.