Case Study: Ministry Of Defence


This project redefined perceptions of women in the Ministry of Defence (MoD) by showcasing dual portraits—highlighting both their professional roles and personal identities.

By featuring high-ranking women like General Dame Sharon Patricia Moffat Nesmith, Vice Chief of the Defence Staff, alongside rising talent, the campaign successfully challenged stereotypes and opened up important discussions about gender diversity, encouraging a shift in internal culture.

This approach serves as a model for industries aiming to promote inclusivity and change perceptions from within.

Celebrating Strength and Empowerment: Sane Seven Captures the 5th Series of 20 Women in Data and Tech

For several years now, the annual Twenty in Data and Technology showcase has captivated the industry, honouring the extraordinary accomplishments of women in this dynamic field. This eagerly awaited event serves as a gathering for trailblazing, inspirational, and dedicated women who selflessly dedicate their time to advocate for and empower others at all career stages. As an integral part of Women in Data from its inception, Sane Seven has masterfully captured the essence of these exceptional women. In this blog post, we delve into the unique challenges faced by women in the male-dominated data industry, highlighting the critical significance of showcasing successful role models. Moreover, we explore how this groundbreaking project defies stereotypes by presenting women as modern, empowered individuals, transcending the conventional corporate look and illuminating the importance of this progressive approach.