In a groundbreaking initiative, Sane Seven collaborated with the UK Ministry of Defence (MoD) to challenge traditional perceptions of women in defence roles. This project aimed to humanise leadership, promote gender diversity, and inspire cultural transformation within the organisation.
By featuring high-ranking women like General Dame Sharon Patricia Moffat Nesmith, Vice Chief of the Defence Staff, alongside rising talent, the campaign successfully opened up important discussions about gender diversity, encouraging a shift in internal culture.
This approach serves as a model for industries aiming to promote inclusivity and change perceptions from within.